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Recommended Reading - Return on Character

Return on Character: The Real Reason Leaders and Their Companies Win

By Fred Kiel

In this groundbreaking book, respected leadership researcher, adviser, and author Fred Kiel offers that evidence–solid data that demonstrates the connection between character, leadership excellence, and organizational results. After seven years of rigorous research based on a landmark study of more than 100 CEOs and over 8,000 of their employees’ observations, Kiel’s findings show that leaders of strong character achieved up to five times the ROA for their organizations as did leaders of weak character.


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