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  • Writer's pictureAAL

Courage to be Elite

Great companies don’t settle for average. They strive to go beyond average, beyond good, beyond great, they strive to be ELITE. The challenge is to push beyond the typical outline of what is good and to achieve a “best in class” attitude.

You want your organization to go beyond good, you want them to have an Elite Culture. If everybody knew how, we would all have great cultures. But it’s not easy achieving greatness.

Recently, the Thought Leadership League conducted a survey of executives asking what factors lead to a good culture. When asked to pick the factors that contribute to a great culture, 86% of all participants selected as one of the most important Executive Team Commitment.

The question is, how do we inspire executive team commitment? How do you get your executive team to be emotionally committed to the vision and goals of the company?

Zenger/Folkman , through their research, has identified the nine behaviors that, if improved, will have the greatest impact on commitment:

Inspire and Motivate Others, Drive for Results, Strategic Perspective, Collaboration, Walk the Talk, Trust, Develop and Support Others, Building Relationships, and lastly:


The leaders with the highest levels of employee satisfaction and commitment are courageous. They do not shy away from conflicts. They welcome them as an opportunity to learn and grow. They deal with issues head on, and when they see the first signs of problems within their teams, they address it directly and candidly.

Some leaders assume that conflicts will work themselves out and the problems will simply disappear. They only fool themselves with this kind of thinking. Sticking your head in the sand and hoping that your bottom can weather the storm is not courageous, it is foolish.

It takes courage to address issues, resolve conflicts, and insist that everyone is accountable.

All American Leaders understands that an executive team needs courage to engage everyone in the organization to achieve an elite culture.



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